FRESNO - As consumer demand for healthy, convenient and tasty food choices increase, so too does the demand for California Figs. Though an Ancient fruit and beloved for centuries, figs are on the up rise as a go-to snack and ingredient.
"Figs fit a healthy lifestyle because they're portable, delicious and nutritious," says Valerie Waters, celebrity fitness trainer to stars like Jennifer Garner and Cindy Crawford throughout her career. "I encourage my clients to seek out good-for-you food that tastes great so when you see California Figs, buy them!"
